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Digital Marketing training for business owners, fresh marketing grads, and trained marketers. Our team at Search Hustle has put together our very best material on digital marketing to help you gain a solid foundation for your marketing strategy. These pages will walk you through the process of laying the groundwork for a solid digital marketing approach, that will work for any industry. If you’re ready to take your knowledge further, check out our complete, in-depth course at searchhustle.com.
Episodes
Friday Jun 30, 2023
Friday Jun 30, 2023
In this episode, we delve into the world of digital marketing and explore how it has become an integral part of our lives. With the internet dominating our daily routines, from communication to learning, grocery shopping, and transportation, most of our transactions and research now happen online.
We begin by understanding what digital marketing truly means. It is the art of promoting and selling goods or services through various online channels and technological devices. While traditional methods like handing out flyers or sending sales letters still hold some value, the efficiencies offered by digital marketing have transformed the game. Email newsletters, banner ads, and retargeting ads are just a few examples of the vast array of tools available to marketers in the digital realm.
One of the most captivating aspects of digital marketing lies in its ability to leverage data. By gathering and analyzing information, marketers can fuel their strategies and stay ahead in this fast-paced digital landscape. Agility is key to success, as recognizing patterns is no longer enough. Marketers must constantly stay updated with the latest digital techniques and be willing to adapt their approach. Digital campaigns require continuous maintenance and care, including tracking metrics, monitoring performance, and fine-tuning strategies to achieve optimal results.
Throughout this episode, we explore four fundamental principles that underpin successful digital marketing:
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Attract Your Target Audience: Discover the strategies and tactics to effectively draw your desired audience to your digital platforms and engage their interest.
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Engage Your Audience: Learn how to captivate and connect with your audience by creating compelling content, interactive experiences, and meaningful interactions.
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Convert Prospects into Buyers: Explore the techniques that help turn interested prospects into loyal customers, ensuring your digital efforts yield tangible results.
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Retain Buyers for Long-Term Growth: Discover the secrets to nurturing customer relationships and fostering loyalty, enabling sustained growth and repeat business.
Join us in this episode as we unravel the principles of digital marketing, uncovering the strategies and tools that empower businesses to thrive in the ever-evolving digital landscape.
Podcast Sponsor: Carpet Cleaning in Oklahoma City
Monday Jan 16, 2023
Monday Jan 16, 2023
This episode is a sneak peek of our upcoming audio book. Chapter 3 focuses on the SEO Basics.
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Monday Sep 26, 2022
Monday Sep 26, 2022
In this episode, William goes over why you should claim multiple profiles out there on the web even if you're not currently using them.
Podcast Sponsor
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Tuesday Sep 20, 2022
Tuesday Sep 20, 2022
In this episode, William covers Psychographic Targeting and why it's important for your business marketing strategy.
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Thursday May 26, 2022
Thursday May 26, 2022
In this episode, William talks about the importance of utilizing other peoples audiences.
Podcast Sponsor: Dykon | Precision Blasting | Underwater Blasting
Wednesday May 25, 2022
Wednesday May 25, 2022
In this episode, William talks about the importance of Content Syndication and things you should ask for in return.
Podcast Sponsor: OMG Custom Neon Sign
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Tuesday May 24, 2022
Tuesday May 24, 2022
In this episode, William talks about why it's important to be aggressive with your content strategy.
Podcast Sponsor: Lee Plumbing, Heat and Air, and Electrical
Monday May 23, 2022
Monday May 23, 2022
In this episode, William talks about segmenting your audience, identifying personas, and matching content.
Podcast Sponsor: Winning Hand Brokerage Firm | Business Broker Tulsa
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Friday May 20, 2022
Friday May 20, 2022
Live Chat and Chatbots can be essential to essential in turning your leads into sales. In this episode, William explains the importance of testing these features on your website.
Podcast Sponsor:
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Thursday May 19, 2022
Thursday May 19, 2022
You are winning in organic search. You are winning in advertising. Your customer service is terrible.
No matter how much traffic your business gets online, a bad customer experience can destroy your SEO. In this episode, William Nozak talks about the need to improve your customer service.
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