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Digital Marketing training for business owners, fresh marketing grads, and trained marketers. Our team at Search Hustle has put together our very best material on digital marketing to help you gain a solid foundation for your marketing strategy. These pages will walk you through the process of laying the groundwork for a solid digital marketing approach, that will work for any industry. If you’re ready to take your knowledge further, check out our complete, in-depth course at searchhustle.com.
Episodes
Friday Jan 18, 2019
Friday Jan 18, 2019
I talk to the class about my journey as a musician, franchisee, educator, and then owner of Harper's Hut & Nozak Consulting. We talk about the changed landscape of Digital Marketing.
Wednesday Jan 02, 2019
Wednesday Jan 02, 2019
Jim Moss Co-founder of City Church, and founder of 320 Coach & 320 Media. - Leading self & leading others. He explains importance of a routine, discipline, calendaring, commitments, Personal growth, and crucial conversations. Learning straight from an executive coach.
Sunday Dec 02, 2018
Sunday Dec 02, 2018
We talk about the Google My Business Signals and how they are changing the local ranking landscape. We talk about ranking factors and how to optimize your GMB page. Search Engine Journal's post about all the things you should do to improve your map positioning and features.
Check out our SEO Dictionary
Monday Nov 26, 2018
Monday Nov 26, 2018
We are talking with Ryan Redding of DP Marketing about the customer profile. Three lenses or three filters to view customers through. Demographic profile, psycho-graphic, & needs-benefit. Always thinking about the client and the client's client. Product fit. What pain point or value proposition does your company have?
Monday Nov 26, 2018
Monday Nov 26, 2018
We talk about conversion funnels with Ryan Redding of DP Marketing. Awareness, interest, preference, & conversion. We talk billboards, conversion funnels, optimizing ratios, personal referral, websites, social media, direct mail, and other conversion points.
Sunday Nov 18, 2018
Sunday Nov 18, 2018
We have a complete guide over the differences between Wix & WordPress. Here is the head-to-head guide for someone trying to figure out which CMS is right for you or your team. WordPress vs. Wix.
Sunday Nov 18, 2018
Sunday Nov 18, 2018
DR is an AHREFS metric that helps us understand how competitive our URLs are. Talking about off page seo techniques, on page signals, UX improvement, content creation, and technical SEO.
Friday Oct 26, 2018
Friday Oct 26, 2018
Without off page SEO there is no authority - no matter how great your content is it is very hard to rank in Google SERPs without authority. Link building around high quality content from your blog. Using AHREFS, Screaming Frog and other tools for off page techniques. Do you have a tool you use that you would love to talk about on our podcast? william@nozakconsulting.com
Thursday Oct 25, 2018
Thursday Oct 25, 2018
This information is specific to dentist & dental clients. A lot of these techniques can be used across many industries. SEO & Web Development SEO. Site strength takes time, content creation takes time, and presenting the perfect value add to potential dental clients. Tips for freelancers.
Wednesday Oct 24, 2018
Wednesday Oct 24, 2018
William Nozak interviews Robert Sutton COO of Technology Solutions about IT philosophies. IT debt, what it is and how it is negatively effecting SMBs & enterprises. What happens when you ignore your IT, security & servers.